Maybelline New York is touted as the world’s leading cosmetics company. This beauty copywriting project kicked off with content for the brand's new US e-commerce website. The objective was to develop a playful TOV, while incorporating technical product details for maybelline.com, as well as for all relevant web retailers, including amazon.com, walmart.com, and ulta.com. Maybelline is part of L’Oréal’s Consumer Products Division.
Digital Projects: Product Description Pages + Landing Pages