BEAUTY COPYWRITING


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MAYBELLINE

Maybelline New York is touted as the world’s leading cosmetics company. This beauty copywriting project kicked off with content for the brand's new US e-commerce website. The objective was to develop a playful TOV, while incorporating technical product details for maybelline.com, as well as for all relevant web retailers, including amazon.com, walmart.com, and ulta.com. Maybelline is part of L’OrΓ©al’s Consumer Products Division.

Digital Projects: Product Description Pages + Landing Pages